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since 1886

COCA-COLA IS THE MOST POPULAR AND BIGGEST-SELLING SOFT DRINK IN HISTORY, AS WELL AS THE BEST-KNOWN BRAND IN THE WORLD.

1886

history

the first taste

Coca‑Cola is first served at Jacobs’ Pharmacy on May 8, 1886. Nine drinks a day are sold during this year.

1886

a name is born

Company accountant, Frank Robinson, names the drink “Coca‑Cola,” and thinking the two Cs would look well in advertising, pens the famous Spencerian script logo.

1899

dadasd

now in bottles

Coca-Cola bottling begins when the first bottling contract is signed in 1899. "Hutchinson" style bottles are used for the product.

1900

celebrity endorsement

Music hall performer Hilda Clark becomes the first celebrity to appear in multiple advertising formats, including trays, posters and even bookmarks.

1915

the contour bottle

The Coca-Cola contour bottle prototype is designed by Alexander Samuelson

1921

year-round goodness

The first use of the slogan “Thirst Knows No Season” helps transition Coca‑Cola from a summer beverage to one enjoyed year-round

1929

fountain glass

The bell-shaped Coca‑Cola fountain glass debuts

1931

santa has a coke

Artist Haddon Sundblom creates his first illustration showing Santa Claus pausing for a Coke

1942

coke for short

The Sprite Boy character is introduced in advertising to convey the message that “Coca‑Cola” and “Coke” are two terms that reference the same product.

1947

metal disc

The red disc metal sign is introduced in diameters ranging from 12 to 48 inches.

1950

cover shot

Coca‑Cola becomes the first product to appear on the cover of Time magazine.

1960

available in cans

12-ounce cans for Coca-Cola are introduced

1963

swingin' the jingle

The “Things Go Better with Coke” advertising campaign begins. On the radio, pop singers like The Supremes, Ray Charles, Aretha Franklin, Jan and Dean, Roy Orbison and The Coasters use their unique musical styles to swing the jingle.

1969

red and white

A new graphic look for the Coca‑Cola system is introduced, featuring a red-and-white color scheme and logo.

1971

buying the world a coke

"First introduced as a radio ad and later produced as a television commercial, “I’d Like to Buy the World a Coke” becomes an international hit and remains one of the most popular ads for Coca‑Cola."

1985

new vs. classic

The formula for Coca‑Cola is changed for the first time in 99 years. The product, popularly dubbed “New Coke,” generated consumer protest nationwide. Product made with the original formula, renamed “Coca‑Cola Classic,” is returned to the market 79 days later.

1993

polar bears arrive

The popular Coca‑Cola polar bears are introduced in the commercial “Northern Lights.”